Spring Spotlight

ARTIST BRUSH

Precision Liquid eyeliner

Artist Brush - 705 Blue

Soft yet intense blue colour with a pearly finish, a high-performance liquid formula that delivers one-stroke application, a precision brush tip for fine to bold definition, and a water-, smudge- and transfer-resistant finish that lasts up to 16 hours.

AS SEEN ON YOU

What they're saying.

I've tried cream based eyeshadow pencils and it used to crease a lot. I've honestly never come across a powder eyeshadow pencil (Magic Star Eyeshadow) really a game changer so easy to blend, one of my faves that I cannot go without!!

— Iona

In love with the Supermatte Lipstick, the lightest & creamiest matte lipstick I've ever tried!! I've had it on for over 10 hours and not even once had to reapply. One of my all time fave is 410 Koko x

— Kathrine

I used the Fixation powder from 8 am till late night, I usually have oily skin but my makeup didn't get oily or budge at all. I'm obsessed and as a makeup artist I'm definitely adding this to my kit. Highly recommend!

— Megan MUA

The Miraculous Eye Pencil in Ember has honestly become my go-to. The shade is so beautiful, especially with that subtle colour shift. It’s really easy to use, the texture is super smooth, and once it’s on, it doesn’t budge at all.

— Nicole

I’ve been using the new Artist Brush Eyeliner for a few days now and I genuinely really like it. It’s easy to control, the tip is precise, and it makes doing my liner a lot less stressful (especially as someone who’s not a pro at it). It also doesn’t move all day on me, which I love!!

— Kate

I'm loving the Remix Blush, it's so pigmented and super long lasting. I love the fact that it's eco friendly. I bought the Remix Blush Case and got 3 different shades of pods to keep swaping, it's so convenient and really good quality!! Worth it!

— Leona

Obsessed with the Supermatte Lipsticks, I have almost every shade now. They are so long lasting and super lightweight for a matte lipstick. I high recommend everyone to try them!!

— Martina

Magic Star Eyeshadow is my all time favourite!! So easy to blend just with my fingers, travel friendly, don't have to carry heavy palettes just these pencils work perfectly. I use it dry for soft looks but when I use it wet the pigment is just wow!! Highly recommend it

— Kelly

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Inspired by London. Made for real routines.

Beauty that keeps up with you

Our mission is to make your makeup routine easy. No 12-step rituals. No complicated trends. Just high-performance, skin-loving formulas and versatile, wearable shades that deliver real results with minimal effort.

We create high-quality, multifunctional products designed to streamline your routine without compromising on performance. Carefully developed with skin-loving ingredients and considered formulas, everything we make works harder, so you don’t have to.